Frequently Asked Questions
Why shouldn't I just let my neighbor's kid do my website? He knows Photoshop.
Your business is too important to entrust to someone who does graphic design on the side as a hobby. Would you take your taxes to someone just because they know how to use a tax program? No, you'd want a trained professional handling your personal finances, hopefully one with a lot of real life experience and a real passion for helping their clients. It's no different with the design of your website or other promotional materials.
There's a big difference between simply knowing the technical aspects of using a software program and having the artistic abilities and trained eye of a professional graphic designer with years of experience.